Search Engine Optimization of a Leading Restaurant Supply Store
Overview
Jean’s Restaurant Supply is the leading restaurant supply store in the USA. It distributes a wide array of food service and industrial products including equipment, foodstuffs and industrial packaging. Being a successful business owner, the client was looking to grow its website organic traffic and conversion rate. The client selected OrangeMantra as a digital marketing partner in this journey of business growth.
Professional Services
Digital Marketing
Our Process
The digital success roadmap drawn up collaboratively by OrangeMantra and Jean’s Restaurant envisages a future-ready SEO technique for the latter’s brand visibility. Our team focused on addressing technical issues such as website loading speed, SSL, mobile friendly. Worked on core web vitals and set up google analytics. Even analyzed competitors website and added relevant content. Further, OrangeMantra leveraged Google Analytics and keywords planner to generate actionable insights and remove the time-consuming process of finding keywords. In addition, client was able to build better engagement strategy, access new features, and deliver the business impact.
Keyword Research
Performed extensive keyword research to identify high-value and relevant keywords. Made a list of keywords based on search volume, competition, and relevance to the client’s products.
On-Page Optimization
Optimized the Jean’s restaurant website’s on-page elements, comprising of meta tags, headings, and keywords. Refined product content, ensuring they were informative, and engaging.
Technical SEO
Performed rigorous technical SEO audit to identify and fix issues including broken links, page speed, and mobile responsiveness. Added schema markup to optimize rich snippets in search engine results.
Content Marketing
Developed a content strategy focused on blog posts, infographics, and videos relevant to client business. Shared engaging content on social channels and establish the client as an authority in the industry.
